Hey everyone. I’ve just got back from my
writing trip to Scandinavia and I thought I’d share with you the news from the
coalface (although as someone who has been a mile underground to visit a real
coalface I am aware my job doesn’t really bear comparison in terms of hard
work!) I know that a lot of you who read these blogs aren’t necessarily signed
(yet) so I thought I’d give you some background to why Scandinavia is one of
the songwriting centres of the world. It’s mainly down to the Swedish
uber-writer Max Martin (although Andreas Carlsson and Kristian Lundin can take
a huge amount of credit too). Obviously, Sweden had exported many huge acts to
the world (Abba, Roxette, and many more) but until Max Martin dominated the US
airwaves in the late 90s, the main centres for pop writing were London, New
York and L.A. Since his blazing trail across the pop universe, many Scandinavian
writers have followed him into the pop stratosphere. Writers such as Anders
Bagge, Dr Luke, Stargate, Cuttfather, Red One, Bloodshy and Avant and many many
more have been behind many of today’s chart smashes from lady Gaga to Britney,
to Ne-Yo. You name a huge international pop star and more than likely, a
Scandinavian name will be nestling in the album writing or production credits.
This is the reason I was so excited to go
on this trip. Not that I was writing with anyone quite as big league as the
names above (who spend most of their time in the U.S anyway) but I was eager to
learn about the Scandinavian approach to pop from all the great writers I
worked with.
So, 12 days and 10 songs later, what have I
learned?
Well firstly, the writers I was working
with had a great work ethic, bags and bags of talent, and a powerful positivity
that was good to be around. Secondly, they often worked in teams and divided
roles to a certain extent (someone would be a great producer/programmer,
another member of the team a great singer and melody writer and the other guy
would deal with anything else!). Finally, they were really really clued up to the US, UK, Scandinavian and even Japanese marketplace.
They kept up with whatever trends were happening (they probably heard of ‘Owl
City’ when he was just called ‘Owl Town’) and they were market driven- they
knew we were writing for a certain Artist or label that was looking for songs.
It’s worth remembering that in terms of record sales, domestic success in
Scandinavia is more like to pay for a snowmobile than a ski resort, so a ‘world
view’ is as necessary as it is admirable
As for approach? Well, in almost every
writing situation the creation of the demo was integral to the writing of the
song. Nearly all the studios I worked in were pretty state of the art in terms
of soft synths, great mics, monitoring and plugins (I’d say 75 percent worked
in Logic, the rest in Pro Tools). Did I mention we wrote quickly by the way? Good
golly, by the time the first hour was up, the track was often cooking and we’d
be working out verse two lyrics while verse one was being sung. I’d say that
most of the time was spent on melody, concept and hooks. This trip drove home
the fact that a great melody married to a great concept with cool and current
production is what floats the pop boat.
It’s worth the aspiring writer remembering
that it is the demo that is pitched not the song. Obviously a lame song with
great/current production is unlikely to get cut, but a great song with
lame/dated production (and a less than arresting vocal) may not generate much
excitement in an A&R meeting. The demos I heard on this trip were amazing. Some of them didn’t sound like records- they
sounded better than records. It’s easy to blame the world that your 5 minute
art rock song about the death of your hamster isn’t setting A&R ears on
fire. But these people have to go and sell your song to labels and artists who
may be investing a lot of money in a project. At least give your hamster song a
touch of Lady Gaga (ham-star ooh la la) or Black Eyed Peas if you want it to
translate into a commercial hit in the feb 2010 market. At the same time, I got
a song I co wrote, (that wasn’t written for a particular artist, which wasn’t
demoed with up to date production) cut for a major act. I’ll tell you more when
it’s in the shops. This song has a certain magic to it though. It’s just a
really good song (though I say so myself). I am my biggest fan. You should be
your biggest fan too.
Just on that thought. I had a great meeting
with a legendary and fantastic A&R guy. He was so in love with music, he
was so enthused with his job. His approach was simple. Give me something I can sell . Give me something I can make you money out of. It hammers home
the fact that at some point art becomes commerce. He loves great songs but he
adores songs he can sell. It’s his job on the line. You’ll just carry on
writing songs for no money if no one digs your stuff.
So did I have a great time? You bet I did.
It was great to be so focused on writing for such an intense period. Are there
any pearls of wisdom I learned from the experience that I wish to share? Well I
think the most important thing I brought to the sessions was a bunch of ideas
(some good, some small, some lyrical, some titles, some concepts, some….. um
biscuits). I’ve made the mistake of heading to Nashville for a two week trip
with a handful of ideas. It’s not enough. You need a bagful- something to get
the ball rolling, something to make the other writers think ‘hey maybe this
weird guy from London isn’t so bad’. I also hope I bring a bit of a London
perspective (English after all is my first language innit) and it must make a change
from writing with fellow Scandinavians. Perhaps Federer verses Federer would be
a predictable match but put Murray in there and……. Then you have someone to
bounce ideas off. I hope that at least sometimes I managed to bounce a great
idea back over the net.
Let me know your thoughts on this blog.
Cheers
Jez